Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Brian H. Yim, Kevin K. Byon, Thomas A. Baker and James J. Zhang
| Year of publication: |
2021
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|---|---|
| Authors: | Yim, Brian H. ; Byon, Kevin K. ; Baker, Thomas A., III. ; Zhang, James J. |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 21.2021, 4, p. 484-503
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| Subject: | generation | Millennial | Model of goal-directed behavior (MGB) | sport consumer behavior | technology | Konsumentenverhalten | Consumer behaviour | Sport | Sports | Sportmarketing | Sports marketing | Altersgruppe | Age group |
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