Identifying opportunities to optimize the music in TV commercials : a systematic content analysis
Priska Breves, Ann-Kristin Herget, and Holger Schramm
| Year of publication: |
2020
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|---|---|
| Authors: | Breves, Priska ; Herget, Ann-Kristin ; Schramm, Holger |
| Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 41.2020, 1, p. 88-103
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| Subject: | content analysis | Music | musical elements | musical fit | TV commercials | Musik | Musikwirtschaft | Music industry | Bibliometrie | Bibliometrics | Werbemusik | Advertising music |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10641734.2019.1623135 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012245006