Impact of musical fits and image of different mails on consumer purchase behaviour
R.K. Srivastava
| Year of publication: |
2016
|
|---|---|
| Authors: | Srivastava, R. K. |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 12.2016, 3, p. 318-341
|
| Subject: | musical environment | malls | consumer behaviour | image | musical fit | Konsumentenverhalten | Consumer behaviour | Musik | Music | Musikwirtschaft | Music industry | Markenimage | Brand image | Werbemusik | Advertising music |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011664461