Identifying, segmenting and profiling online communicators in an internet music context
Gianfranco Walsh; Vincent-Wayne Mitchell
| Year of publication: |
2010
|
|---|---|
| Authors: | Walsh, Gianfranco ; Mitchell, Vincent-Wayne |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 6.2010, 1, p. 41-64
|
| Subject: | Musikwirtschaft | Music industry | Electronic Commerce | E-commerce | Social Web | Social web | Virales Marketing | Viral marketing | Clusteranalyse | Cluster analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003938229