Identifying the critical success factors of telecom switching barriers using the AHP
Reuban Jacob, Suresh Subramoniam
| Year of publication: |
2021
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|---|---|
| Authors: | Jacob, Reuban ; Subramoniam, Suresh |
| Published in: |
Global business review. - New Delhi [u.a.] : SAGE Publ., ISSN 0973-0664, ZDB-ID 2211884-6. - Vol. 22.2021, 3, p. 767-779
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| Subject: | Analytical hierarchy process | switching barriers | telecom service providers | customer retention | AHP-Verfahren | AHP approach | Telekommunikationssektor | Telecommunications industry | Erfolgsfaktor | Success factor | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Telekommunikation | Telecommunications | Dienstleistungsqualität | Service quality | Wechselverhalten | Switching behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972150918816897 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012591413