Identifying the relationship between e-WOM engagement factors and users' purchase intention through social commerce
Manjit Kour, Rajinder Kaur, Arshan Bhullar, Ritika Chaudhary, Aaliyah Siddiqui
| Year of publication: |
2025
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|---|---|
| Authors: | Kour, Manjit ; Kaur, Rajinder ; Bhullar, Arshan ; Chaudhary, Ritika ; Siddiqui, Aaliyah |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 16.2025, 1, p. 79-103
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| Subject: | e-commerce | e-marketing | e-retailing | e-WOM | e-WOM engagement | internet | online marketing | online shopping | SNSs | social commerce | social media | social networking sites | Social Web | Social web | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Internet |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2025.143058 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015357933