Identity concerns or functional concerns? : high vs low identifiers reaction to brand identity change
Laura Illia; Johan van Rekom
| Year of publication: |
2012
|
|---|---|
| Authors: | Illia, Laura ; Rekom, Johan van |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 15.2012, 1, p. 52-67
|
| Subject: | Persönlichkeitspsychologie | Personality psychology | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Unternehmenskultur | Corporate culture | Markenartikel | Brand |