Illusionary progress in loyalty programs : magnitudes, reward distances, and step-size ambiguity
Rajesh Bagchi; Xingbo Li
| Year of publication: |
2013
|
|---|---|
| Authors: | Bagchi, Rajesh ; Li, Xingbo |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, Suppl., p. 184-197
|
| Subject: | Kundenbindungsprogramm | Loyalty program | Informationswert | Information value | Manipulation | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009777140