Impact of artificial intelligence (AI) chatbot characteristics on customer experience and customer satisfaction
Yunho Park, Jaehun Kim, Qi Jiang and Kyung Hoon Kim
| Year of publication: |
2024
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|---|---|
| Authors: | Park, Yunho ; Kim, Jaehun ; Jiang, Qi ; Kim, Kyung Hoon |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 34.2024, 3, p. 439-457
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| Subject: | anthropomorphism | artificial intelligence (AI) | chatbot | personalization | product knowledge | Künstliche Intelligenz | Artificial intelligence | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2024.2362654 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015048088