Impact of brand community supportive climates on consumer-to-consumer helping behavior

Junyun Liao, Wei Wang, Peng Du and Raffaele Filieri

Year of publication:	2023
Authors:	Liao, Junyun ; Wang, Wei ; Du, Peng ; Filieri, Raffaele
Subject:	Brand community \| Community commitment \| Community identification \| Helping behavior \| Supportive climate \| Social Web \| Social web \| Markenführung \| Brand management \| Konsumentenverhalten \| Consumer behaviour \| Betriebsklima \| Work climate \| Beziehungsmarketing \| Relationship marketing \| Markenartikel \| Brand \| Arbeitsverhalten \| Work behaviour

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