Implementing market orientation in industrial firms : a multiple case study
by Michael B. Beverland and Adam Lindgreen
| Year of publication: |
2010
|
|---|---|
| Authors: | Beverland, Michael B. ; Lindgreen, Adam |
| Published in: |
Market orientation : transforming food and agribusiness around the customer. - Farnham, Surrey [u.a.] : Gower, ISBN 978-0-566-09208-4. - 2010, p. 27-49
|
| Subject: | Marketingmanagement | Marketing management | Organisatorischer Wandel | Organizational change | Industrie | Manufacturing industries | Neuseeland | New Zealand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010474618