Implicit measures in sales research

Scott B. Friend and Jeff S. Johnson

Year of publication:	2015
Authors:	Friend, Scott B. ; Johnson, Jeff S.
Published in:	The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 35.2015, 1, p. 72-84
Subject:	implicit measures \| sales methodology \| Implicit Association Test (IAT) \| sales and sales management \| Verkauf \| Selling \| Verkaufspersonal \| Salespeople \| Marktforschung \| Market research \| Messung \| Measurement \| Absatz \| Sales \| Vertrieb \| Physical distribution

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