The importance of being born free as online platform - how prior strategic commitments influence the conception of customer orientation and its outcomes in free e-Services
Sebastian A. Schubach, Nicole J. Heß, Jan H. Schumann, Eva M. Anderl, Armin März
| Year of publication: |
[2018?]
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|---|---|
| Authors: | Schubach, Sebastian ; Heß, Nicole Jasmin ; Schumann, Jan Hendrik ; Anderl, Eva M. ; März, Armin |
| Published in: |
Three essays on new challenges and opportunities for marketing in an evolving technological environment. - Passau : Universität Passau. - 2018, p. 117-173
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| Subject: | Beziehungsmarketing | Relationship marketing | Digitale Plattform | Digital platform | Electronic Commerce | E-commerce | Strategisches Management | Strategic management | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011901164