Improving bank's customer service on the basis of quality management tools
O.A. Novokreshchenova, N.A. Novokreshchenova, S.E. Terehin
| Year of publication: |
2016
|
|---|---|
| Authors: | Novokreshchenova, O. A. ; Novokreshchenova, N. A. ; Terehin, S. E. |
| Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 19.2016, 3B, p. 19-38
|
| Subject: | Bank | service process | customer service | banking services | regional bank | quality management tools | QFD methodology | SERVQUAL methodology | Qualitätsmanagement | Quality management | Dienstleistungsqualität | Service quality | Kundenservice | Customer service | Bankgeschäft | Banking services | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012009413