Improving blood donor retention and donor relationships with past donation use appeals
Edlira Shehu, Besarta Veseli, Michel Clement, and Karen Page Winterich
| Year of publication: |
2024
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|---|---|
| Authors: | Shehu, Edlira ; Veseli, Besarta ; Clement, Michel ; Winterich, Karen Page |
| Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 27.2024, 3, p. 346-363
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| Subject: | nonprofit services | donor management | donation appeals | timing | retention | reactivation relationship marketing | relationship quality | perceived relationship investment | Beziehungsmarketing | Relationship marketing | Fundraising | Nonprofit-Marketing | Nonprofit marketing | Nonprofit-Organisation | Nonprofit organization | Lieferantenmanagement | Supplier relationship management | Blutspendedienst | Blood service | Entwicklungshilfe | Development aid |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10946705231202244 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014580509