Improving business-to-business customer satisfaction programs : assessment of asymmetry, heterogeneity, and financial impact
Vikas Mittal, Kyuhong Han, Ju-Yeon Lee, and Shrihari Sridhar
| Year of publication: |
2021
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|---|---|
| Authors: | Mittal, Vikas ; Han, Kyuhong ; Lee, Ju-Yeon ; Sridhar, Shrihari |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 58.2021, 4, p. 615-643
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| Subject: | asymmetry | business-to-business marketing | B2B | customer satisfaction | financial performance | B-to-B-Marketing | Business-to-business marketing | Kundenzufriedenheit | Customer satisfaction | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437211013781 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012593932