Improving consumer performance and perceived service quality in a new type of commercial environment in 3D, thanks to embodied virtual sales agents
Year of publication: |
2013
|
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Authors: | Slim, Ben Mimoun Mohamed ; Garnier, Marion ; Poncin, Ingrid |
Published in: |
E-marketing in developed and developing countries : emerging practices. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-3954-6. - 2013, p. 233-245
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Subject: | Online-Handel | Online retailing | Verkaufspersonal | Salespeople | Visualisierung | Visualization | Agentenbasierte Modellierung | Agent-based modeling | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
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