Improving customer profit predictions with customer mindset metrics through multiple overimputation
Rajkumar Venkatesan, Alexander Bleier, Werner Reinartz, Nalini Ravishanker
| Year of publication: |
2019
|
|---|---|
| Authors: | Venkatesan, Rajkumar ; Bleier, Alexander ; Reinartz, Werner J. ; Ravishanker, Nalini |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 47.2019, 5, p. 771-794
|
| Subject: | Customer profit prediction | Multiple overimputation | Imputation | Mindset metrics | Zero inflated poisson models | Beziehungsmarketing | Relationship marketing | Prognoseverfahren | Forecasting model | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-019-00658-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012107317