Improving customer satisfaction, loyalty, and profit : an integrated measurement and management system
Michael D. Johnson; Anders Gustafsson
| Year of publication: |
2000 ; 1. ed.
|
|---|---|
| Authors: | Johnson, Michael D. ; Gustafsson, Anders |
| Publisher: |
San Francisco, Calif. : Jossey-Bass Pfeiffer |
| Subject: | Management-Informationssystem | Management information system | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kostenmanagement | Cost management | Absatz | Sales | Kundenmanagement | Verbraucherzufriedenheit | Kundenbindung |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XV, 214 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index : £16.50 : CIP entry (Sep.) |
| ISBN: | 0-7879-5310-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013531596