Improving customer satisfaction, loyalty, and profit : an integrated measurement and management system

Michael D. Johnson; Anders Gustafsson

Year of publication:	2000 ; 1. ed.
Authors:	Johnson, Michael D. ; Gustafsson, Anders
Publisher:	San Francisco, Calif. : Jossey-Bass Pfeiffer
Subject:	Management-Informationssystem \| Management information system \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Kostenmanagement \| Cost management \| Absatz \| Sales \| Kundenmanagement \| Verbraucherzufriedenheit \| Kundenbindung
Description of contents:	Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de]

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