Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge
Year of publication: |
2015
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Authors: | Luo, Lan ; Toubia, Olivier |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 79.2015, 5, p. 100-114
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Subject: | idea generation | online idea generation platforms | consumer knowledge | stimulus ideas | problem decomposition | Konsumentenverhalten | Consumer behaviour | Kreativität | Creativity | Wissen | Knowledge | Innovationsmanagement | Innovation management | Online-Handel | Online retailing | Digitale Plattform | Digital platform |
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