Improving the performance of customer relationship management regarding trust factors by a unique mathematical programming approach
Mahdi Hamid, Shirin Ghasemi, Ahmad Ghasemkhani and Reza Ramezantabar
| Year of publication: |
2023
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|---|---|
| Authors: | Hamid, Mahdi ; Ghasemi, Shirin ; Ghasemkhani, Ahmad ; Ramezantabar, Reza |
| Published in: |
International journal of services and operations management : IJSOM. - Genève : Inderscience Enterprises, ISSN 1744-2389, ZDB-ID 2205101-6. - Vol. 45.2023, 3, p. 401-425
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| Subject: | CRM | customer relationship management | data envelopment analysis | DEA | performance evaluation | trust | Beziehungsmarketing | Relationship marketing | Data-Envelopment-Analyse | Data envelopment analysis | Performance-Messung | Performance measurement | Vertrauen | Confidence | Mathematische Optimierung | Mathematical programming |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSOM.2023.132463 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014364426