Incorporating context effects in the multidimensional scaling of 'pick any/n'choice data
Juyoung Kim, Rabikar Chatterjee, Wayne S. DeSarbo and Tammo H. A. Bijmolt
| Year of publication: |
2007
|
|---|---|
| Authors: | Kim, Juyoung ; Chatterjee, Rabikar ; DeSarbo, Wayne ; Bijmolt, Tammo H. A. |
| Published in: |
Fundamentals of marketing research ; Vol. 6. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 199-228
|
| Subject: | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Multivariate Analyse | Multivariate analysis | Niederlande | Netherlands |