Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach

Yihui Elina Tang, Murali K. Mantrala

Year of publication:	2024
Authors:	Tang, Yihui ; Mantrala, Murali K.
Published in:	Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 119.2024, p. 252-263
Subject:	B2B market segmentation \| Customer centric \| customers' customer needs \| Indirect customer \| Multi-base latent class model \| Multi-level marketing \| Beziehungsmarketing \| Relationship marketing \| Marktsegmentierung \| Market segmentation \| B-to-B-Marketing \| Business-to-business marketing \| Konsumentenverhalten \| Consumer behaviour \| Lieferantenmanagement \| Supplier relationship management \| Marketingmanagement \| Marketing management \| Kundenzufriedenheit \| Customer satisfaction \| Kundenwert \| Customer value \| Zielgruppe \| Target group