Increasing digital dissemination and online apparel shopping behaviour of Generation Y
Year of publication: |
2024
|
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Authors: | Agrawal, Durgesh Kumar |
Subject: | Apparel | Digital technology | Generation Y | Mixed-method approach | Online shopping behaviour | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Bekleidung | Clothing | Digitalisierung | Digitization | Electronic Commerce | E-commerce | Textilhandel | Textile distribution |
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