Increasing graduates' interest in B2B sales : how to dispel lay beliefs, fight stigma, and create a profession of choice

Aline Isabelle Lanzrath, Christian Homburg and Robin-Christopher M. Ruhnau

Year of publication:	2024
Authors:	Lanzrath, Aline Isabelle ; Homburg, Christian ; Ruhnau, Robin-Christopher
Published in:	Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 44.2024, 3, p. 274-292
Subject:	business-to-business sales \| sales diversity \| sales education \| sales management \| Verkauf \| Selling \| B-to-B-Marketing \| Business-to-business marketing \| Verkaufspersonal \| Salespeople \| Absatz \| Sales \| Lieferantenmanagement \| Supplier relationship management \| Verkaufsförderung \| Sales promotion \| Vertrieb \| Physical distribution \| Absolventen \| Graduates