Influence of customer value mind-set on affective and behavioral service outcomes : role of the scope and scale of service offerings at various touchpoints
Year of publication: |
2023
|
---|---|
Authors: | Jin, Dan ; DiPietro, Robin B. ; Kim, Kawon Kathy ; Meng, Fang ; Torries, Edwin N. |
Subject: | business acumen | business logic | foodservice | Institutional pluralism | value mind-set | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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