Influence of congruity in store-attribute dimensions and self-image on purchase intentions in online stores of multichannel retailers
Vishag Badrinarayanan; Enrique P. Becerra; Sreedhar Madhavaram
| Year of publication: |
2014
|
|---|---|
| Authors: | Badrinarayanan, Vishag ; Becerra, Enrique P. ; Madhavaram, Sreedhar |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 6, p. 1013-1020
|
| Subject: | Congruity | Purchase intentions | Multichannel retailers | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Kaufentscheidung | Purchase decision |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010437685