Influence of information technology and marketing capabilities in achieving superior customer performance : evidence from Taiwan
Homin Chen and Yu-Ming Hsu
| Year of publication: |
2023
|
|---|---|
| Authors: | Chen, Homin ; Hsu, Yu-Ming |
| Subject: | Customer performance | externally focused IT | IT capabilities | marketing capabilities | outside-in marketing | Taiwan | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Informationstechnik | Information technology | Marketing | Marketingmanagement | Marketing management | Ressourcenorientierter Ansatz | Resource-based view | Dynamische Kompetenzen | Dynamic capabilities | Wettbewerbsvorteil | Competitive advantage |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13602381.2021.1939958 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014320757