Influence of momentum effect on brand advocacy and brand loyalty in social networking sites
Rahul Sharma and Rajesh Verma
| Year of publication: |
2020
|
|---|---|
| Authors: | Sharma, Rahul ; Verma, Rajesh |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3635, ZDB-ID 2435929-4. - Vol. 24.2020, 2, p. 201-211
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| Subject: | momentum effect | social networking sites | brand loyalty | brand advocacy | Social Web | Social web | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Markenartikel | Brand | Virales Marketing | Viral marketing | Werbewirkung | Advertising effects | Soziales Netzwerk | Social network |
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