Influence of sense of virtual brand community on value co-creation
Bingzhou Li and Wei Yu
| Year of publication: |
2024
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|---|---|
| Authors: | Li, Bingzhou ; Yu, Wei |
| Published in: |
International journal of networking and virtual organisations : IJNVO. - Geneva : Inderscience Enterprises, ISSN 1470-9503, ZDB-ID 2105494-0. - Vol. 30.2024, 3, p. 221-245
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| Subject: | communication platform | psychological contract | self-efficacy | sense of virtual brand community | value co-creation | Kundenintegration | Customer integration | Social Web | Social web | Markenführung | Brand management | Betriebliche Wertschöpfung | Value creation | Implizite Kontrakte | Implicit contracts | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJNVO.2024.138483 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015066422