Influence tactics and marketing channel relationship management
Thac Dang-Van, Ninh Nguyen, Simon Pervan, Hoang Viet Nguyen and Muhammad Abid Saleem
| Year of publication: |
2025
|
|---|---|
| Authors: | Dang-Van, Thac ; Nguyen, Ninh ; Pervan, Simon ; Nguyen, Hoang Viet ; Saleem, Muhammad Abid |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 43.2025, 4, p. 683-703
|
| Subject: | Influence tactics | Knowledge transfer | Relational capital | Channel conflict | Relationship management | Marketing channel | Vertriebsweg | Distribution channel | Wissenstransfer | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-09-2023-0483 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015462916