Influencing and being influenced : effects of individual influence and susceptibility on new product adoption
Honghong Zhang, Xiushuang Gong
| Year of publication: |
2022
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|---|---|
| Authors: | Zhang, Honghong ; Gong, Xiushuang |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 6, p. 886-898
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| Subject: | Gender studies | New product adoption | Opinion leadership | SEM | Social influence | Konsumentenverhalten | Consumer behaviour | Innovation | Innovationsdiffusion | Innovation diffusion | Soziale Beziehungen | Social relations | Produktentwicklung | New product development | Geschlecht | Gender | Soziales Netzwerk | Social network | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-07-2020-3008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013407590