Influencing college student drinking intentions with social norms and self-schema matched messages : differences between low and high self-monitors
Megan M. Miller (Graduate School, Kansas State University, Manhattan, Kansas, USA), Laura A. Brannon (Department of Psychological Sciences, Kansas State University, Manhattan, Kansas, USA)
| Year of publication: |
October-December 2015
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|---|---|
| Authors: | Miller, Megan M. ; Brannon, Laura A. |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 32.2015, 4, p. 297-312
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| Subject: | alcohol | messages | self-monitoring | self-schema | social norms | Soziale Norm | Social norm | Studierende | Students | Alkoholkonsum | Alcohol consumption | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2015.1093877 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011428624