Marketing Responsible Drinking Behavior: Comparing the Effectiveness of Responsible Drinking Messages Tailored to Three Possible Personality Conceptualizations
| Year of publication: |
2012
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|---|---|
| Authors: | York, Valerie K. ; Brannon, Laura A. ; Miller, Megan M. |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa : Taylor & Francis, ISSN 0735-9683, ZDB-ID 6394280. - Vol. 29.2012, 1 (1.1.), p. 49-66
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