Influential factors and relational structure of Internet banner advertising in the tourism industry
Shwu-Ing Wu; Pao-Lien Wei; Jui-Ho Chen
| Year of publication: |
2008
|
|---|---|
| Authors: | Wu, Shwu-Ing ; Wei, Pao-Lien ; Chen, Jui-Ho |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 29.2008, 2, p. 221-236
|
| Subject: | Tourismuswirtschaft | Tourism industry | Online-Marketing | Internet marketing | Reisevermittler | Travel agency | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003695949