Information technology, customer satisfaction, and profit : theory and evidence
Sunil Mithas (Robert H. Smith School of Business, University of Maryland, College Park, Maryland), M. S. Krishnan (Technology and Operations, Stephen M. Ross School of Business, University of Michigan, Ann Arbor, Michigan), Claes Fornell (Business Administration, Stephen M. Ross School of Business, University of Michigan, Ann Arbor, Michigan)
| Year of publication: |
March 2016
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|---|---|
| Authors: | Mithas, Sunil ; Krishnan, Mayuram S. ; Fornell, Claes |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 27.2016, 1, p. 166-181
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| Subject: | information technology | customer satisfaction | intangibles | firm performance | profit | business value of IT | customer relationship management | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Informationstechnik | Information technology | Unternehmenserfolg | Firm performance | Rentabilität | Profitability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2015.0609 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011460172