Informative advertising in a distribution channel
Year of publication: |
2019
|
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Authors: | Shi, Hongyan ; Liu, Yunchuan ; Petruzzi, Nicholas C. |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 274.2019, 2 (16.4.), p. 773-787
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Subject: | OR in marketing | Price advertising | Product advertising | Distribution channel | Game theory | Gleichgewichtstheorie | Equilibrium theory | Spieltheorie | Vertriebsweg | Werbung | Advertising | Preismanagement | Pricing strategy |
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