Ingredient branding strategies in an assembly supply chain : models and analysis

Juan Zhang, Qinglong Gou, Liang Liang and Xiuli He

Year of publication:	2013
Authors:	Zhang, Juan ; Gou, Qinglong ; Liang, Liang ; He, Xiuli
Published in:	International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 51.2013, 23/24 (1/15.12.), p. 6923-6949
Subject:	ingredient branding \| cooperative advertising \| goodwill \| differnetial game models \| Markenartikel \| Brand \| Lieferkette \| Supply chain \| Markenführung \| Brand management \| Spieltheorie \| Game theory

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