Injecting trust in consumer purchase intention through blockchain : evidences from the food supply chain

Marco Francesco Mazzù, Angelo Baccelloni, Ludovico Lavini

Year of publication:	2022
Authors:	Mazzù, Marco Francesco ; Baccelloni, Angelo ; Lavini, Ludovico
Published in:	Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2022.2022, 4, p. 459-482
Subject:	Blockchain \| Food \| Purchase intention \| Transparency \| Trust \| Word-of-mouth \| Vertrauen \| Confidence \| Konsumentenverhalten \| Consumer behaviour \| Lieferkette \| Supply chain \| Lebensmittel \| Virales Marketing \| Viral marketing \| Ernährungsindustrie \| Food industry \| Kaufentscheidung \| Purchase decision \| Online-Handel \| Online retailing

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