Innovating in a service-driven economy : insights, application, and practice

Foreword -- Acknowledgements -- Innovating in the amazon economy: proposing a new model -- Explaining the amazon economy and the need for a new model in innovation -- The new model of the innovative firm -- Insights : what is most important for innovation to succeed? -- Insights from service innovation thinkers (teece, chesbrough, vargo) -- Insights from service innovation practitioners -- Application: creating value in the components of service innovation : statements, methodology, and checklist -- Innovation capacity -- Innovation ability -- Innovation commercialization and value formation -- An innovation audit: the sit checklist -- Practice : analyzing cases with the service innovation triangle -- Apple and nokia : the transformation from products to services -- Amazon and borders : from sector focus to competence focus -- Facebook and myspace : the importance of social networks -- Tesco and sainsbury's : the need to turn ideas into action -- Kodak and xerox: how high risk aversion kills companies -- Summary & conclusion : the use and value of this book -- The sit methodology