Innovation diffusion models of new product acceptance

ed. by Vijay Mahajan ...

Year of publication:	1986
Other Persons:	Mahajan, Vijay (ed.)
Publisher:	Cambridge, Mass. : Ballinger
Subject:	Innovationsdiffusion \| Innovation diffusion \| Marketingmanagement \| Marketing management \| Konsumentenverhalten \| Consumer behaviour \| Produktinnovation \| Mathematisches Modell \| Neues Produkt \| Absatz \| Modell \| Produktmarketing \| 00.10.1983
Published items:	9 hits in ECONIS - Online Catalogue of the ZBW

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