Inside-out marketing : how to create an internal marketing strategy

Michael Dunmore

A guide to internal marketing and the seven components of an internal marketing strategy: vision, mission and values of an organization; corporate strategy; processes and service standards; knowledge management; internal communication; HR strategy; and integrating internal and external marketing

Year of publication:	2002
Authors:	Dunmore, Michael
Institutions:	NetLibrary, Inc (contributor)
Publisher:	London : Kogan Page
Subject:	Internationales Marketing \| International marketing \| Marketingmanagement \| Marketing management \| Marketing \| Internes Marketing \| Marketingstrategie \| Strategisches Management
Description of contents:	Table of Contents [external.dandelon.com]

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