Inside the customer universe : how to build unique customer insight for profitable growth and market leaders
Henrik Andersen and Thomas Ritter
| Year of publication: |
2008
|
|---|---|
| Authors: | Andersen, Henrik ; Ritter, Thomas |
| Publisher: |
Chichester [u.a.] : John Wiley & Sons |
| Subject: | Kundenmanagement | Marketingstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 279 S.: graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-470-69424-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004919045