Insights into consumer resource integration and value co-creation process
Dr. Shilpa Iyanna (Abu Dhabi University, UAE)
| Year of publication: |
May/June 2016
|
|---|---|
| Authors: | Iyanna, Shilpa |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 32.2016, 3, p. 717-727
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| Subject: | Resource Integration | Value Co-Creation | Customer Participation | Consumer Resources | Firm Resources | University Resources | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Ressourcenorientierter Ansatz | Resource-based view | Konsumentenverhalten | Consumer behaviour | Service-Dominant Logic | Service-dominant logic | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011500822