IntegratedBusiness Development

Business Development traditionally has an incorporated focus on marketing and marketingmodels as well as marketing competencies among business development managers.However, the discussed case studies results and trends in business and marketbehaviour point to the fact that in the future only an integrated model of business development(including logistics, supply and quality management models and activities,respectively personnel) can provide significant competitive advantages especially toglobal companies. This is described in detail in the following paper and put together asan integrated business development model in order to enhance practical efficiency effortsand results in day to day business development....

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Year of publication:	2009-12-01
Authors:	Koppers, Carina ; Klumpp, Matthias
Institutions:	Institut für Logistik- & Dienstleistungsmanagement <Essen>
Subject:	Marketing \| marketing \| Logistik \| logistics \| Akquisition

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1. Definition of Modern Business Development
1.1. Objectives
1.2. Tasks
1.3. Derived deliverables of other business functions
2. Logistics Tasks in a typical business development process
2.1. Typical process
2.2. Logistics and Procurement Tasks in Business Development
3. Empirical Case Study
3.1. Methodology and Sample
3.2. Results
4. Conclusions
References

Persistent link: https://www.econbiz.de/10009418913