Integrating e-commerce into existing export marketing theories : a contingency model
Munib Karavdic and Gary Gregory
| Year of publication: |
2008
|
|---|---|
| Authors: | Karavdic, Munib ; Gregory, Gary |
| Published in: |
Major theoretical debates and contemporary issues in marketing theory. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 344-371
|
| Subject: | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Marketingtheorie | Marketing theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Notes: | Aus : Marketing theory ; 5 (2005), 1, pp. 75 -103 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003611106