Integrating electronic customer relationship management and artificial intelligence : a theoretical foundation for marketing intelligence in the service industry
Ghazi A. Al-Weshah, Dana F. Kakeesh, Farah Shishan
| Year of publication: |
2023
|
|---|---|
| Authors: | Al-Weshah, Ghazi A. ; Kakeesh, Dana F. ; Shishan, Farah |
| Published in: |
Contemporary approaches of digital marketing and the role of machine intelligence. - Hershey, PA, USA : IGI Global, Business Science Reference, ISBN 978-1-6684-7735-9. - 2023, p. 73-104
|
| Subject: | Dienstleistungssektor | Service industry | Beziehungsmarketing | Relationship marketing | Künstliche Intelligenz | Artificial intelligence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-6684-7735-9.ch004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014365945