Integrating social media within an integrated marketing communication decision-making framework
Michael J. Valos, Vanya Louise Maplestone, Michael Jay Polonsky and Mike Ewing
| Year of publication: |
December 2017
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|---|---|
| Authors: | Valos, Michael J. ; Maplestone, Vanya Louise ; Polonsky, Michael J. ; Ewing, Mike |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 33.2017, 17/18, p. 1522-1558
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| Subject: | Integrated marketing communications (IMC) | advertising | social media | new media | Social Web | Social web | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Werbung | Advertising | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2017.1410211 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011854313