Marketing communication in the digital age : exploring the cultural historical activity theory in examining Facebook's advertising platform
Mohammed T. Nuseir and Abdallah AlShawabkeh
| Year of publication: |
2019
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|---|---|
| Authors: | Nuseir, Mohammed T. ; Al-Shawabkeh, Abdallah |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1750-0672, ZDB-ID 2447880-5. - Vol. 12.2019, 2, p. 97-107
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| Subject: | social media | Facebook | communication | advertising | cultural historical activity theory | CHAT | Social Web | Social web | Werbung | Advertising | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Kommunikation | Communication |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJECRM.2019.104017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012253369